Black-and-white studio portrait of Franz Enzenhofer in a dark T-shirt, hand at his chin, looking into the camera

About Franz

Franz Enzenhofer. Practitioner. Author. Trainer.

Franz builds with AI, teaches what he builds, and thinks independently about what works.

Franz builds software with AI, teaches what he builds, and keeps asking independently what actually works. Each of the three feeds the other two: the building tests the teaching, and the teaching shows which tools are worth building.

Career, with dates

Career, with dates and sources. These are Franz's own statements, not independently verified rankings.

  1. 1986

  2. 1998

    Working on the web since 1998

    Sources: fullstackoptimization.com, geo-seo.jetzt-konferenz.at, franzai.com

  3. 2004

    SEO since 2004

    Sources: fullstackoptimization.com, franzai.com

  4. 2022

Earlier roles, the book and community work

  1. 2012-2017

    Organizer of the viennaJS developer community 2012 to 2017, from 195 to 2,079 members

    Sources: fullstackoptimization.com, everfranz.franzai.com

  2. 2017

    Author of the book "Understanding SEO"

    Sources: fullstackoptimization.com, geo-seo.jetzt-konferenz.at, franzai.com

  3. 2019

    VP Growth at a London fintech in 2019

    Sources: fullstackoptimization.com, everfranz.franzai.com

Work that demonstrates the method

One project at a time, with its makers named and a link to the live tool and its source.

apfel

Your Mac already has AI. Apple ships a language model with macOS; apfel unlocks it from the terminal with one brew install. No downloads, no API keys, no config.

Built byFranz Enzenhofer and Arthur Ficial

Description checked on 11 November 2026. apfel stays its own product, with its own branding.

Teaching and third-party context

Real rooms, real participants, with dates and credits.

Open SEO workshop in Vienna in 2018: Franz Enzenhofer stands in front of a projected "Systematic SEO" slide while participants with laptops face him.
Open SEO workshops, Vienna 2018. Photo © Christa Gaigg / Atelier Authentic

Open SEO workshop in Vienna, photographed 18 December 2018.

Franz Enzenhofer in a red patterned shirt speaks into a microphone on stage at JETZT GEO/SEO in Vienna, with the audience in the foreground.
JETZT GEO/SEO, Vienna, January 2026. Photo © Elisabeth Kessler, MOMENTUM Wien

Archive photos carry their original date and credit.

What participants wrote

„Der Hands-on-Ansatz und das avantgardistische Learning by Doing: direkt vom Reden darüber ins produktive Anwenden.“

Konrad FuxLeiter Markt & Lösungen, VKU Service GmbHOriginal in GermanOpen the original source

“Team members who had never touched any code were immediately able to create AI-driven business applications with just a few prompts, along with some really cool games.”

Patrick DaineseCEO, marktguru DeutschlandOpen the original source

“It completely changed how I think about turning ideas into reality.”

Tanja WassermairCPO, GeoGebraOpen the original source

Speaking

Stages: SEOkomm, WeAreDevelopers and the JETZT GEO/SEO conference.

Speaker profile at JETZT GEO/SEO

Media coverage

Published by the outlets themselves.

Press release by Franz's company

Self-issued through the APA-OTS press service on 18 December 2018. It is not independent coverage.

Was haben 13 der Top 20 Ö. Startups, Post.at und Wien.gv.at gemeinsam? (Read the press release on ots.at)

Three stacks of the printed book "Understanding SEO" by Franz Enzenhofer, v0.9 beta, lying on a dark table.
Martina Lajczak (APA-OTS, release OTS_20181218_OTS0151, 18 December 2018)

Printed book, photographed 18 December 2018.

The book and the invitation

Understanding SEO. The book Franz wrote in 2017. It lives with FullStackOptimization, the company behind his consulting and specialist knowledge.

About the book

Build something with Franz

Join an open workshop or bring Franz to your team. Tell him your goal and he builds the day around it.