Notes by Franz Enzenhofer
Practical guides, tested before they are published.
Franz explains what he teaches in the workshops: small, complete examples you can run yourself.
On FullStackOptimization
Franz's articles on search, AI and growth live on FullStackOptimization. These three are a good start.
Google Discover SEO: every Google best practice, and the ones I add from newsroom data
Every recommendation from Google's own Discover documentation, plus the editorial and technical practices Franz uses with newsrooms.
Generative AI / AI Content in the Google Human Quality Rater Guidelines
What Google's Search Quality Rater Guidelines of 23 January 2025 say about AI content: the quotes, what they mean for ratings, and a checklist.
We are an un-agency, not an SEO agency
Why FullStackOptimization works without a key account, tells the truth in detail and demands execution.
Build it with Franz.
Hands-on workshops on AI, SEO and GEO: from first ideas to working prototypes.